Communication

Casa Civita is the planning and communication place of the Identity Brand of the territory of Bagnoregio, and the extended area that today can be defined, with its Unesco World Heritage Site candidacy, as The Cultural Landscape of Civita di Bagnoregio.

The rapid evolution of tourism in this territory, has not allowed to set up a proper communication. The matter has been taking into account for few years with just little investments. Casa Civita has been established in order to overcome this initial phase and build, in a professional way, the Identity brand of the territory. Nowadays, it is more important because of its Candidacy as Unesco World Heritage Site.

Since February 2020, Casa Civita srl has set up a technical secretary office, for the purpose of studying and elaborating a communication plan with the aim of making it better year after year.

The technical secretary office gave its contribution to the delivery of the dossier and other materials needed for the candidacy as The Cultural Landscape of Civita di Bagnoregio and Unesco World Heritage Site. Casa Civita has elaborated the entire coordinated image of the candidacy, and since January 2021, the technical secretary office is working on the actions of the management plan of the site.

In this moment, those actions consist in looking over the aspects of the reputation of the Identity Brand. It is a delicate work whose goal is increasing the simplicity image of the territory. At Petrangeli Palace, the headquarters of Casa Civita srl, in the ground floor and other areas of the building, in cooperation with Lazio Crea, we have been setting up spaces which are able to communicate the identity of the territory as well as the values of the Unesco candidacy. We want them to become the cornerstone – also for the involvement of the population- of the candidacy.